Published data and studies
Simply Maid Research
Cleaning data, clearly explained. Explore company booking research and separately attributed Australian population evidence, with the context you need to use it responsibly.
Published studies
Each study identifies its evidence type, observation period and limitations.
Australian House Cleaning Statistics
Historical Simply Maid booking records, 2015–2025; Australian population context kept separate. Updated 7 October 2026.
Housework time in Australia
ABS 2024 population estimates: participation, participant time and how to read their different denominators. Published 7 October 2026.
Cleaning frequency: visits and customers
Original Simply Maid analysis: booked frequency versus each customer account’s first observed completed booking, 2015–2025. Published 7 October 2026.
Seasonal cleaning booking patterns
Original Simply Maid analysis: calendar exposure and equal-year monthly comparisons, 2017–2024. Published 7 October 2026.
For journalists and publishers
You may reuse Simply Maid’s published aggregate figures and supplied charts with visible attribution. Keep the period and limitations. External research remains credited to its original owner and subject to that source’s reuse terms.
Key findings
Self-contained findings with source-preserving copy controls.
Charts, tables and data
Ungated PNG, SVG and aggregate CSV files.
Methods and corrections
Scope, calculations, exclusions and the preserved correction history.
Suggested citation
Copy a finding or table with its exact source section and data edition.
Media enquiries
Existing media contact details and company information.
About the original author
Huy Hoang, Simply Maid founder. No independent research review is claimed.
About this research programme
We publish questions the available evidence can answer. Company service records tell us about fulfilled bookings; population surveys answer different questions. Our research does not claim national representativeness for Simply Maid customers or infer personal motives from their bookings.
Practical advice lives in Cleaning 101, hiring a cleaner and moving. Current rates and comparisons live in pricing.
Data and source dates are explicit. New editions preserve dated aggregate files so older citations remain checkable. For calculations, limitations and corrections, start with the pillar methods.