Press & media

The press kit.Everything, on the record.

Simply Maid is an Australian-owned house-cleaning company founded in Sydney in 2015 by Huy Hoang. Below: the fact sheet, the founder's biography, the topics we can speak to, and a decade of booking data you're welcome to cite. Media enquiries are answered within one business day.

56,512Cleans completed
$10.4MLifetime revenue
227Verified cleaners
2015Founded

Fact sheet

56,512

Cleans completed

Aug 2015 – Sep 2026, completed and paid

$10.4M

Lifetime revenue

Across 56,877 completed bookings

9,300+

Australian homes

Households with at least one clean

227

Verified cleaners

Active, ID-verified, insured

Capital cities

All of them, since Oct 2018

44,707

Cleans in Sydney

The founding city, still the largest

6.1

Cleans per home

Average over a customer's lifetime

$10M

Public liability

Care & Cover, standard on every clean

Selected coverage

Where we've been quoted.

Simply Maid and its founder have been cited as a cleaning source by Australian mastheads and international titles since 2016.

The Sydney Morning Herald
Feb 2017
Get your kitchen shining with these top-to-bottom, inside-out cleaning tips
Hoang quoted on kitchen cleaning cadence and breaking tasks into a daily, weekly and monthly schedule.
Domain
Mar 2020
COVID-19: How to deep clean your home during and after a virus outbreak
Hoang quoted on preventative and control measures in the home at the outset of the pandemic.
Nine Homes
May 2016
12 quick cleaning tips to steal from the professionals
Simply Maid cited among the professional cleaners consulted. The original article URL now redirects to Nine's homes hub.
Mental Floss
2025
How to Clean Your Dog's Bed — And Keep It Clean
Simply Maid cited as a source on deep-cleaning pet bedding.
Hunker
2024
Home Remedies For Getting Rid Of Pet Urine Smells From Tile
Our guide to removing pet odour from tile and carpet cited directly.
Daily Express
Feb 2024
How to stop ants entering your home using an effective homemade spray
Simply Maid cited on natural ant deterrents.
Casper
2025
How To Wash A Dog Bed
Our dog-bed deep-clean guide cited as a reference.

Covered us and not listed here? Email hello@simplymaid.com.au and we'll add it.

Image

Available for comment

Huy Hoang, founder of Simply Maid

Who he is

Huy Hoang founded Simply Maid in Sydney in August 2015, aged 23, with a single landing page and one cleaner. Eleven years on the company has completed 56,512 cleans in roughly 9,300 Australian homes across all seven capital cities, with $10.4 million in lifetime revenue. He has been quoted on home cleaning by the Sydney Morning Herald and Domain.

What he can speak to

Building a services marketplace without outside investment; fair-pay and contractor conditions in the gig economy; identity verification and trust in in-home services; and what a decade of Australian booking data says about how the country actually cleans its homes.

How to reach him

Email hello@simplymaid.com.au with "Media" in the subject line, or call 1300 009 363. Interview requests are answered within one business day. Headshots, logo files and approved photography are in the media kit below — no need to ask. Please use the spelling "Huy Hoang".

Read his full story

What we can put on the record

We'd rather give you one answer we can stand behind than four we can't. If a question falls outside these, we'll tell you and try to point you at someone better.

Household cleaning practice

Method, frequency, products and what actually works on a given surface — answered by the professional cleaners who do it daily, not by the founder.

Australian cleaning data

Eleven years of booking records: what homes pay, which day of the week Australia cleans, seasonal peaks, how habits shift by city and by season.

Trust and verification

Identity verification (KYC), police checks, insurance and liability in in-home services — and what goes wrong in the parts of the industry that skip them.

Fair pay and contractor conditions

Above-award rates, how a platform can pay well and still price competitively, and the trade-offs that decision forces on the rest of the business.

Bootstrapped growth

Going from one Sydney suburb to seven capitals in thirty-eight months with no outside investment, and the parts of that story that were not a straight line.

What we won't claim

We are not a scientific authority on disinfection, chemical safety or public health. On those, ask a chemist or a health department — we'll say so rather than guess.

Boilerplate

Copy and paste the paragraph below. It is current as of September 2026.

Simply Maid is an Australian-owned house-cleaning company founded in Sydney in 2015 by Huy Hoang. It connects households with identity-verified, above-award-paid professional cleaners in Sydney, Melbourne, Brisbane, Perth, Adelaide, the Gold Coast and Canberra. Every clean includes $10 million of public liability cover and a 48-hour re-clean guarantee. As of September 2026 the company has completed more than 56,500 cleans in roughly 9,300 Australian homes.

Fast facts

Founded: August 2015, Sydney. First clean 5 August 2015 in Crows Nest.
Founder: Huy Hoang (spelled H-u-y H-o-a-n-g).
Ownership: Australian-owned and privately held. No outside investment.
Cities: Sydney (Aug 2015), Melbourne (Oct 2017), Brisbane (Nov 2017), Perth (Aug 2018), Adelaide (Aug 2018), Gold Coast (Sep 2018), Canberra (Oct 2018).
Scale: 56,512 completed cleans, roughly 9,300 homes, $10.4 million lifetime revenue, 227 active verified cleaners.
Services: Regular home cleaning, deep cleaning, end-of-lease cleaning, NDIS cleaning, Airbnb turnovers.
Guarantee: $10 million public liability on every clean, plus a free re-clean if reported within 48 hours.

Using our data

The figures on this page are computed from Simply Maid's own booking records, not from a survey or an industry estimate. You're welcome to cite them with attribution to Simply Maid and the date you retrieved them, since they move. If you need a cut we haven't published — by city, by service type, by season, by suburb — ask. We would rather give you the real number than have you infer one.

Our published research, including a decade-long analysis of Australian cleaning habits drawn from more than 56,000 cleans, is free to reference.

Brand assets

The logo lockups and our approved photography are on this page — scroll to the media kit and take what you need, individually or as one zip. Nothing to request and nobody to wait on. If you need a format we haven't published (vector, a different crop, print resolution) email hello@simplymaid.com.au with "Media assets" in the subject line and we'll send it the same day. Please don't recolour or reconstruct the wordmark; ask us for the format you need instead.

Corrections

If we've given you a number that turns out to be wrong, tell us and we'll correct it here publicly. One known error already in circulation: a 2017 Sydney Morning Herald article refers to our founder as "Henry Hoang". His name is Huy Hoang.

Media kit

The files, ready to use.

Logo lockups and approved photography, cleared for editorial use in coverage of Simply Maid. Download what you need individually, or take the lot.

Download the full kit

Logo

Transparent PNG, 450px wide. Use the dark wordmark on light backgrounds and the reversed one on dark. Keep clear space of at least the height of the wordmark on every side, and don't recolour, outline, stretch or rebuild it — if you need a vector or a size we haven't published, ask and we'll send it the same day.

Primary wordmark — for light backgroundsPNG · 450 × 83

Download

Reversed wordmark — for dark backgroundsPNG · 450 × 90

Download

Photography

Cleaners in Simply Maid uniform, shot on location. Landscape frames are 1200 × 800 and print cleanly to about a quarter page; the cut-out is a transparent PNG for placing over colour.

Two cleaners in Simply Maid uniform greeted at a front door, one carrying a cleaning caddy — Arrival at the doorJPG · 1200 × 800

Two cleaners in Home Sweet Home uniform tees waiting at a front door, photographed from behind — A two-cleaner team, waiting to be let inJPG · 1200 × 800

Two cleaners working a kitchen, one wiping a benchtop and one at the sink — Kitchen, two cleaners working in parallelJPG · 1200 × 791

A cleaner polishing a large framed mirror with a microfibre cloth — Polishing a mirrorJPG · 1200 × 800

A cleaner in gloves with a spray bottle and microfibre cloth cleaning a bathroom — Bathroom detail workJPG · 1200 × 800

A cleaner vacuuming the floor of a bright living room — Vacuuming a living roomJPG · 1200 × 800

Two cleaners working a kitchen, cropped wide — Kitchen, wide crop — suits a bannerJPG · 1050 × 692

Portrait of a smiling cleaner in Simply Maid uniform, cut out on a transparent background — Portrait cut-out — transparent PNGPNG · 700 × 845

These files are supplied for editorial use in coverage of Simply Maid, and you don't need to ask first. Credit "Simply Maid". They are staged images from a commissioned shoot, so please don't caption them as a particular customer's home and don't name the people shown. Photography is not licensed for advertising, resale or use by another business. Need a format we haven't published — vector, print resolution, a different crop? Email hello@simplymaid.com.au and we'll send it the same day.

Media enquiries

Email hello@simplymaid.com.au with "Media" in the subject line, or call 1300 009 363. We answer within one business day — faster if you're on deadline, just say so.

Email the team Meet the founder

Simply Maid · Australian-owned since 2015 · 1300 009 363

Boilerplate

Copy and paste the paragraph below. It is current as of September 2026.

Simply Maid is an Australian-owned house-cleaning company founded in Sydney in 2015 by Huy Hoang. It connects households with identity-verified, above-award-paid professional cleaners in Sydney, Melbourne, Brisbane, Perth, Adelaide, the Gold Coast and Canberra. Every clean includes $10 million of public liability cover and a 48-hour re-clean guarantee. As of September 2026 the company has completed more than 56,500 cleans in roughly 9,300 Australian homes.

Fast facts

Founded: August 2015, Sydney. First clean 5 August 2015 in Crows Nest.

Founder: Huy Hoang (spelled H-u-y H-o-a-n-g).

Ownership: Australian-owned and privately held. No outside investment.

Cities: Sydney (Aug 2015), Melbourne (Oct 2017), Brisbane (Nov 2017), Perth (Aug 2018), Adelaide (Aug 2018), Gold Coast (Sep 2018), Canberra (Oct 2018).

Scale: 56,512 completed cleans, roughly 9,300 homes, $10.4 million lifetime revenue, 227 active verified cleaners.

Services: Regular home cleaning, deep cleaning, end-of-lease cleaning, NDIS cleaning, Airbnb turnovers.

Guarantee: $10 million public liability on every clean, plus a free re-clean if reported within 48 hours.

Using our data

Our published research, including a decade-long analysis of Australian cleaning habits drawn from more than 56,000 cleans, is free to reference.

Brand assets