Simply Maid began with a question Huy couldn’t leave alone: why was booking a cleaner so much harder than it needed to be?
01 / A PRACTICAL BEGINNING
It started with
making things easier.
In 2015, Huy was 23, interested in technology and looking for something to build. Reading cleaning-company reviews, he kept seeing the same frustrations: unclear prices, phone calls to get a quote and no straightforward way to book online.
Simply Maid started as a side project in Sydney. The idea was simple: let someone see a price and organise a clean themselves.
The first customer booked a weekly clean in Crows Nest. That first visit took place on 5 August 2015. A small beginning, with an idea worth carrying forward.
02 / FINDING THE PURPOSE
More than a
booking problem.
As Simply Maid grew, Huy worked across customer support, operations, marketing and technology. Along the way, he began to see what a well-cared-for home could mean to someone: a calmer arrival home, a lighter week, time with family.
That is the thinking behind “More room for life”. Making the booking easier is the beginning. Giving people more of their own day back is the reason to keep improving it.
03 / LEARNING FROM THE PROFESSIONALS
The knowledge is
in the work.
Huy is open about starting without a background in cleaning. The practical expertise belongs to the cleaning professionals he works with: the people who understand the surfaces, products and details of caring for a home.
His role is to help bring that knowledge to customers, through the service and the cleaning guides Simply Maid publishes.
Explore Cleaning 10104 / ROOM TO KEEP IMPROVING
A purpose to
come back to.
Huy speaks candidly about a difficult period when he stepped away from the business, and the work of rebuilding both himself and Simply Maid.
He describes finding meaning in the Japanese idea of ikigai — a reason for being. For him, that meaning is in helping households, creating opportunities for cleaners and continuing to make the service better.
It’s a story of a small idea becoming something personal. And of finding purpose in work that makes a difference to someone’s everyday life.
