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Founder of Simply Maid

Huy Hoang

Founded Simply Maid in 2015, aged 23

I started Simply Maid because I loved technology and I wanted to build something I could call my own. The first clean went out on 5 August 2015 in Crows Nest, Sydney. What began as a side project by someone with zero knowledge of cleaning has since completed 56,512 cleans in roughly 9,300 Australian homes across all seven capital cities — with no outside investment.

Quoted on cleaning since 2016

The Sydney Morning Herald, Domain, Nine and Mental Floss have all cited Simply Maid as a source on how to clean a home properly. I don't claim to be the expert in those stories — the professional cleaners I work with are. My job is making sure what gets published is actually what they'd tell you.

Still the person who answers

Eleven years in, I still pick up the support phone on Saturdays and still answer the email nobody else wants to answer. If Simply Maid has let you down, I'd rather hear it from you directly.

Media enquiries & press kit

Cited by

Quoted on how Australia cleans its homes.

Journalists: the full press kit, fact sheet and headshots are at /press. Enquiries answered within one business day.

My Story

I started Simply Maid because I loved technology and I wanted to build something I could call my own.

Back in 2015 I was 23. I spent most of my time gaming, watching anime, and playing with tech. I wasn't thinking about starting a business. But I started reading the reviews that cleaning companies across Australia were getting and I kept seeing the same thing — unhappy people. Unclear pricing, call-out fees, no way to book online, and you'd actually have to have someone come to your home just to give you a price. I'm a millennial. I personally hate calling people for prices that should just be online. I know others like me feel the same way. So why wasn't this easier?

I didn't know anything about cleaning. I had no business plan. It was a side project, a hobby. I just wanted to solve a problem I thought shouldn't exist and honestly, I wanted my gaming hours back. I had no idea a hobby could turn into a real job, let alone something that would take over the next ten years of my life.

Fast forward to now — Simply Maid has completed 56,512 cleans in roughly 9,300 homes across all seven Australian capital cities, and turned over more than $10 million. But the numbers aren't what I'm proud of. It's the families who got their weekends back. The cleaners who found fair and consistent work. The people who trusted us with their homes. That's the part that means something to me.

Finding a Passion for Cleaning

I wore every hat along the way. Customer support, marketing, content, operations, hiring, tech — I did it all. And somewhere in that process something I didn't expect happened. I found a genuine passion for cleaning. Not because I suddenly love scrubbing bathrooms — I won't pretend that happened — but because I saw what a well-cared-for home actually does for people. How it changes someone's mood when they walk in and everything just feels right. The calm. The breathing room. I saw that over and over and it stuck with me.

I won't say I'm a cleaning authority because I'm not. I'd be lying if I said I was. That's why I work with real cleaning professionals to create everything we publish. They're the ones who show up at people's homes every day, who know every surface, every product, every shortcut. They're the real experts. I'm just their channel — my job is to take what they know and share it with the people who need it.

Rebuilding with Purpose

There was a chapter in my life where I saw the collapse of my inner world and outer world. I stepped away from Simply Maid when it needed me most and I'm not proud of that. But sometimes life hits you in ways you never see coming and you don't get to choose when.

I'm here now though. Healing, rebuilding, doing the work on myself and on the business.

Through all of that I discovered the Japanese concept of ikigai — a reason for being. And I realised that Simply Maid had quietly become mine. Cleaning with passion, making customers happy, creating jobs for people across Australia, helping families get their time back. I never planned for any of it but here I am and it gives my life real meaning. I guess you could say Simply Maid became my ikigai.

I never stop trying to improve — that's just how I'm wired. Whether it's myself as a person or some part of Simply Maid that could be better, I'm always working on something. This stopped being a job a long time ago. It's a source of joy for me now. To build, to improve, to be better than I was yesterday.

If I've ever let anyone down along the way — reach out. I'm here and I care. I only ever want to do the right thing. That's just who I am regardless of any mistakes.

If you're reading this, whether you're a busy parent looking for help, a cleaner looking for fair work, or just someone who stumbled onto one of our articles — welcome. I'm glad you're here. I'm not going anywhere.

— Huy

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56,512 cleans in roughly 9,300 Australian homes since 2015

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My Story

I started Simply Maid because I loved technology and I wanted to build something I could call my own.

Finding a Passion for Cleaning

Rebuilding with Purpose

I'm here now though. Healing, rebuilding, doing the work on myself and on the business.

If I've ever let anyone down along the way — reach out. I'm here and I care. I only ever want to do the right thing. That's just who I am regardless of any mistakes.

— Huy