{
  "version": "2026-10-07",
  "publishedOn": "2026-10-07",
  "sourcesCheckedOn": "2026-10-07",
  "cutoff": "Historical records through 2025-09-23; ABS observation year 2024",
  "sourceSha256": "f19d92f411e82a47c49eba583e13d395e4840e7d18ba9570e0a2bfb7b6b7e0ed",
  "tables": [
    {
      "id": "booking-weekdays",
      "title": "Which days were booked?",
      "canonical": "https://simplymaid.com.au/research/house-cleaning-statistics#booking-weekdays",
      "version": "2026-10-07",
      "period": "5 August 2015–23 September 2025",
      "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy",
      "unit": "Completed booking records",
      "denominator": "56,712 completed booking records; 9,241 distinct customer accounts",
      "source": {
        "owner": "Simply Maid",
        "title": "Matched Launch27 export and production booking records",
        "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods"
      },
      "method": "Read the original DD/MM/YYYY local service date, then group its calendar weekday without applying a timezone offset. Dates describe scheduled service days, not measured arrivals.",
      "qualification": "Roster availability, service coverage and capacity can affect the pattern. The data cannot establish national preferences or why a day was chosen.",
      "missing": "No missing legacy IDs, customer account IDs or service dates in the matched cohort.",
      "weighting": "Unweighted records; frequent customers contribute more visits.",
      "exclusions": "70 export rows absent from production; cancelled or uncompleted records and flagged staff tests excluded. The historical cohort contains no flagged staff tests. Zero-charge records retained for booking counts; refunds are not used to infer whether a visit occurred. Unflagged tests cannot be independently ruled out.",
      "threshold": "At least 30 visits and 20 distinct customer accounts in each published historical cell; no booking-level or postcode exports.",
      "cutoff": "Historical platform through 23 September 2025; production reconciliation captured 7 October 2026",
      "columns": [
        "Scheduled weekday",
        "Completed bookings",
        "Share of bookings (%)"
      ],
      "rows": [
        [
          "Monday",
          7536,
          13.3
        ],
        [
          "Tuesday",
          9031,
          15.9
        ],
        [
          "Wednesday",
          9349,
          16.5
        ],
        [
          "Thursday",
          10972,
          19.3
        ],
        [
          "Friday",
          11606,
          20.5
        ],
        [
          "Saturday",
          8103,
          14.3
        ],
        [
          "Sunday",
          115,
          0.2
        ]
      ],
      "finding": "Friday accounted for 20.5% of Simply Maid’s 56,712 historical completed booking records across seven Australian cities, 5 August 2015–23 September 2025.",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 2,
        "unit": "%",
        "max": 25
      }
    },
    {
      "id": "booking-geography",
      "title": "Where the historical records come from",
      "canonical": "https://simplymaid.com.au/research/house-cleaning-statistics#booking-geography",
      "version": "2026-10-07",
      "period": "5 August 2015–23 September 2025",
      "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy",
      "unit": "Completed booking records",
      "denominator": "56,712 completed booking records; 9,241 distinct customer accounts",
      "source": {
        "owner": "Simply Maid",
        "title": "Matched Launch27 export and production booking records",
        "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods"
      },
      "method": "Match export Booking ID to production legacyBookingId; deduplicate scans on _id and verify unique legacy IDs. Count records marked completed. Divide each count by the stated denominator.",
      "qualification": "These are Simply Maid service records, not a representative survey of Australian households. A completed status does not independently verify work or payment.",
      "missing": "No missing legacy IDs, customer account IDs or service dates in the matched cohort.",
      "weighting": "Unweighted records; frequent customers contribute more visits.",
      "exclusions": "70 export rows absent from production; cancelled or uncompleted records and flagged staff tests excluded. The historical cohort contains no flagged staff tests. Zero-charge records retained for booking counts; refunds are not used to infer whether a visit occurred. Unflagged tests cannot be independently ruled out.",
      "threshold": "At least 30 visits and 20 distinct customer accounts in each published historical cell; no booking-level or postcode exports.",
      "cutoff": "Historical platform through 23 September 2025; production reconciliation captured 7 October 2026",
      "columns": [
        "City",
        "Completed bookings",
        "Share of bookings (%)"
      ],
      "rows": [
        [
          "Adelaide",
          1645,
          2.9
        ],
        [
          "Brisbane",
          4005,
          7.1
        ],
        [
          "Canberra",
          557,
          1
        ],
        [
          "Gold Coast",
          167,
          0.3
        ],
        [
          "Melbourne",
          4126,
          7.3
        ],
        [
          "Perth",
          1294,
          2.3
        ],
        [
          "Sydney",
          44918,
          79.2
        ]
      ],
      "finding": "Sydney accounts for 79.2% of the 56,712 Simply Maid historical completed bookings (5 August 2015–23 September 2025); the sample is geographically concentrated.",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 2,
        "unit": "%",
        "max": 100
      }
    },
    {
      "id": "service-mix",
      "title": "What services were recorded?",
      "canonical": "https://simplymaid.com.au/research/house-cleaning-statistics#service-mix",
      "version": "2026-10-07",
      "period": "5 August 2015–23 September 2025",
      "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy",
      "unit": "Completed booking records",
      "denominator": "56,712 completed booking records; 9,241 distinct customer accounts",
      "source": {
        "owner": "Simply Maid",
        "title": "Matched Launch27 export and production booking records",
        "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods"
      },
      "method": "Match export Booking ID to production legacyBookingId; deduplicate scans on _id and verify unique legacy IDs. Count records marked completed. Divide each count by the stated denominator.",
      "qualification": "Service families use the historical importer’s classification. Move-in and move-out are combined; hourly includes re-cleans. A customer account is not necessarily one household or home.",
      "missing": "No missing legacy IDs, customer account IDs or service dates in the matched cohort.",
      "weighting": "Unweighted records; frequent customers contribute more visits.",
      "exclusions": "70 export rows absent from production; cancelled or uncompleted records and flagged staff tests excluded. The historical cohort contains no flagged staff tests. Zero-charge records retained for booking counts; refunds are not used to infer whether a visit occurred. Unflagged tests cannot be independently ruled out.",
      "threshold": "At least 30 visits and 20 distinct customer accounts in each published historical cell; no booking-level or postcode exports.",
      "cutoff": "Historical platform through 23 September 2025; production reconciliation captured 7 October 2026",
      "columns": [
        "Recorded service family",
        "Completed bookings",
        "Share of bookings (%)"
      ],
      "rows": [
        [
          "Deep / initial",
          5362,
          9.5
        ],
        [
          "Hourly / re-clean",
          7379,
          13
        ],
        [
          "Move-in / move-out (combined)",
          1716,
          3
        ],
        [
          "Standard",
          42255,
          74.5
        ]
      ],
      "finding": "The historical Simply Maid study counts 56,712 completed visits, not 56,712 households: its 9,241 customer accounts may each contribute multiple bookings (5 August 2015–23 September 2025)."
    },
    {
      "id": "frequency-visits-customers",
      "title": "Visits and first observed customer bookings",
      "canonical": "https://simplymaid.com.au/research/cleaning-frequency-statistics#frequency-visits-customers",
      "version": "2026-10-07",
      "period": "5 August 2015–23 September 2025",
      "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy",
      "unit": "Visits and distinct customer accounts",
      "denominator": "56,712 completed booking records; 9,241 distinct customer accounts",
      "source": {
        "owner": "Simply Maid",
        "title": "Matched Launch27 export and production booking records",
        "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods"
      },
      "method": "Classify the original export Frequency text, matched by Booking ID. For the customer denominator, take each production customerId’s earliest completed service date, breaking same-day ties by numerical legacy booking ID. Customer shares sum to 100% before rounding.",
      "qualification": "First observed means first inside this export, not necessarily the customer’s first-ever booking. This is not current plan adoption or DIY cleaning frequency. Monthly and every-four-weeks labels are combined; they are not identical intervals.",
      "missing": "No missing legacy IDs, customer account IDs or service dates in the matched cohort.",
      "weighting": "Unweighted records; frequent customers contribute more visits.",
      "exclusions": "Historical cohort only; no native-platform bookings mixed in. 6,502 import frequency labels differ from the matched original export, largely because hourly services lost their recurring labels. Original export labels are used here. The former 69.8% recurring / 3.5-to-1 claims are withdrawn.",
      "threshold": "At least 30 visits and 20 distinct customer accounts in each published historical cell; no booking-level or postcode exports.",
      "cutoff": "Historical platform through 23 September 2025; production reconciliation captured 7 October 2026",
      "columns": [
        "Original booked frequency",
        "Completed visits",
        "Share of visits (%)",
        "Customer accounts at first observed booking",
        "Share of customer accounts (%)"
      ],
      "rows": [
        [
          "One-off",
          10607,
          18.7,
          6431,
          69.6
        ],
        [
          "Weekly",
          10124,
          17.9,
          466,
          5
        ],
        [
          "Fortnightly",
          26500,
          46.7,
          1523,
          16.5
        ],
        [
          "Monthly / every 4 weeks",
          9481,
          16.7,
          821,
          8.9
        ]
      ],
      "finding": "Fortnightly labels account for 46.7% of Simply Maid’s 56,712 historical completed visits, but 16.5% of 9,241 accounts’ first observed completed bookings (5 August 2015–23 September 2025, seven Australian cities).",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 2,
        "unit": "%",
        "max": 50
      }
    },
    {
      "id": "monthly-booking-pattern",
      "title": "Bookings by calendar month",
      "canonical": "https://simplymaid.com.au/research/seasonal-cleaning-trends#monthly-booking-pattern",
      "version": "2026-10-07",
      "period": "1 January 2017–31 December 2024",
      "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy",
      "unit": "Completed booking records",
      "denominator": "55,699 completed bookings across eight full calendar years",
      "source": {
        "owner": "Simply Maid",
        "title": "Matched Launch27 export and production booking records",
        "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods"
      },
      "method": "For each year, divide each month’s bookings by its calendar days, then divide by that year’s bookings per calendar day and multiply by 100. Average the eight annual indices with equal year weights. Also show pooled counts and calendar-day exposure.",
      "qualification": "Month length and year-to-year business scale are adjusted; available capacity, weekday mix, holidays, coverage and COVID restrictions are not controlled. This describes fulfilled bookings, not national demand or motives.",
      "missing": "No missing legacy IDs, customer account IDs or service dates in the matched cohort.",
      "weighting": "Each of 2017–2024 has equal weight in the index; raw counts are pooled.",
      "exclusions": "Pre-window years 2015–2016 and partial 2025 are outside this analysis window. The later platform gap is not treated as zero demand.",
      "threshold": "At least 30 visits and 20 distinct customer accounts in each published historical cell; no booking-level or postcode exports.",
      "cutoff": "Historical platform through 23 September 2025; production reconciliation captured 7 October 2026",
      "columns": [
        "Month",
        "Completed bookings (2017–2024)",
        "Calendar days across eight years",
        "Bookings per calendar day",
        "Mean within-year daily-rate index (100 = annual rate)"
      ],
      "rows": [
        [
          "January",
          4343,
          248,
          17.51,
          87.4
        ],
        [
          "February",
          4533,
          226,
          20.06,
          100.1
        ],
        [
          "March",
          4784,
          248,
          19.29,
          97.6
        ],
        [
          "April",
          4269,
          240,
          17.79,
          92.5
        ],
        [
          "May",
          4722,
          248,
          19.04,
          97.7
        ],
        [
          "June",
          4406,
          240,
          18.36,
          94.9
        ],
        [
          "July",
          4297,
          248,
          17.33,
          89.2
        ],
        [
          "August",
          4646,
          248,
          18.73,
          98.6
        ],
        [
          "September",
          4494,
          240,
          18.73,
          100.7
        ],
        [
          "October",
          4954,
          248,
          19.98,
          107.7
        ],
        [
          "November",
          5337,
          240,
          22.24,
          121.7
        ],
        [
          "December",
          4914,
          248,
          19.81,
          112
        ]
      ],
      "finding": "November’s Simply Maid booking rate averaged 121.7 on an index where each year’s daily rate equals 100, across 2017–2024 (55,699 completed bookings in seven Australian cities).",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 4,
        "unit": "index",
        "max": 140
      }
    },
    {
      "id": "weekday-exposure",
      "title": "Weekday counts with calendar exposure",
      "canonical": "https://simplymaid.com.au/research/seasonal-cleaning-trends#weekday-exposure",
      "version": "2026-10-07",
      "period": "1 January 2017–31 December 2024",
      "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy",
      "unit": "Completed booking records",
      "denominator": "55,699 completed bookings",
      "source": {
        "owner": "Simply Maid",
        "title": "Matched Launch27 export and production booking records",
        "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods"
      },
      "method": "Count each weekday in the calendar window, including leap days; divide pooled visits on that weekday by its number of calendar occurrences. Calendar occurrence is not an available service slot.",
      "qualification": "Dividing by weekday occurrences corrects unequal calendar exposure only. It does not measure demand per available slot or control roster and service-area changes.",
      "missing": "No missing legacy IDs, customer account IDs or service dates in the matched cohort.",
      "weighting": "Unweighted records; frequent customers contribute more visits.",
      "exclusions": "Only 2017–2024; partial historical years and the later platform gap excluded.",
      "threshold": "At least 30 visits and 20 distinct customer accounts in each published historical cell; no booking-level or postcode exports.",
      "cutoff": "Historical platform through 23 September 2025; production reconciliation captured 7 October 2026",
      "columns": [
        "Weekday",
        "Completed bookings (2017–2024)",
        "Occurrences in period",
        "Bookings per calendar occurrence"
      ],
      "rows": [
        [
          "Monday",
          7420,
          418,
          17.75
        ],
        [
          "Tuesday",
          8859,
          418,
          21.19
        ],
        [
          "Wednesday",
          9203,
          417,
          22.07
        ],
        [
          "Thursday",
          10808,
          417,
          25.92
        ],
        [
          "Friday",
          11376,
          417,
          27.28
        ],
        [
          "Saturday",
          7929,
          417,
          19.01
        ],
        [
          "Sunday",
          104,
          418,
          0.25
        ]
      ],
      "finding": "The seasonal analysis compares bookings against calendar exposure across eight full years (2017–2024), rather than treating all months as the same length. Its denominator is 55,699 Simply Maid completed visits in seven Australian cities.",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 3,
        "unit": "visits/day",
        "max": 35
      }
    },
    {
      "id": "housework-participation",
      "title": "Who recorded housework on a diary day?",
      "canonical": "https://simplymaid.com.au/research/housework-time-australia#housework-participation",
      "version": "2026-10-07",
      "period": "2024 Time Use Survey",
      "geography": "Australia, in-scope people aged 15 and over",
      "unit": "Percentage of the in-scope population in each sex category",
      "denominator": "In-scope population aged 15+ in each sex category, weighted by ABS; overall survey: 10,613 people and 19,319 diary days (not the sample of each cell)",
      "source": {
        "owner": "Australian Bureau of Statistics",
        "title": "How Australians use their time, 2024 — domestic activities tables",
        "url": "https://www.abs.gov.au/statistics/people/people-and-communities/how-australians-use-their-time/2024"
      },
      "method": "Transcribe the Housework row from ABS ‘Participation in domestic activities by sex’. Participation requires at least five minutes on that diary day. The difference is 56.9 − 34.8 = 22.1 percentage points; no causal or statistical-significance claim.",
      "qualification": "Housework is narrower than all domestic or unpaid work. These diary-day estimates do not show who ever cleans or professional cleaner time. Survey changes limit comparisons with 2020–21.",
      "missing": "Published aggregates only; subgroup raw sample counts unavailable in the displayed source tables.",
      "weighting": "ABS person and diary-day weights, calibrated to the in-scope population; no Simply Maid reweighting.",
      "exclusions": "ABS scope excludes non-private dwellings, very remote areas and discrete Aboriginal and Torres Strait Islander communities. Only the main activity was collected.",
      "threshold": "Use ABS published national aggregates and reliability guidance; no Simply Maid microdata or small-cell estimates.",
      "cutoff": "2024 survey; source checked 7 October 2026",
      "columns": [
        "ABS sex category",
        "Housework participation (%)"
      ],
      "rows": [
        [
          "Males",
          34.8
        ],
        [
          "Females",
          56.9
        ]
      ],
      "finding": "In the ABS 2024 survey, 34.8% of males and 56.9% of females aged 15+ in Australia recorded housework on a diary day; these are weighted population estimates, not household subscription rates.",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 1,
        "unit": "%",
        "max": 100
      }
    },
    {
      "id": "housework-participant-time",
      "title": "How much time did participants record?",
      "canonical": "https://simplymaid.com.au/research/housework-time-australia#housework-participant-time",
      "version": "2026-10-07",
      "period": "2024 Time Use Survey",
      "geography": "Australia, in-scope people aged 15 and over",
      "unit": "Decimal hours per participating person per day",
      "denominator": "Weighted housework participants aged 15+ in each sex category; overall survey: 10,613 people and 19,319 diary days (not the participant sample or sample of each cell)",
      "source": {
        "owner": "Australian Bureau of Statistics",
        "title": "How Australians use their time, 2024 — domestic activities tables",
        "url": "https://www.abs.gov.au/statistics/people/people-and-communities/how-australians-use-their-time/2024"
      },
      "method": "Transcribe the Housework row from ABS ‘Average time spent per day by domestic activity and sex’. Multiply its rounded decimal hours by 60 for approximate minutes (1.8 hours is about 108 minutes, not 1 hour 80 minutes).",
      "qualification": "The participant-time denominator differs from the participation-rate denominator. Rounded published hours cannot establish an exact minute gap. This is not the time a professional booking will take.",
      "missing": "Published aggregates only; subgroup raw sample counts unavailable in the displayed source tables.",
      "weighting": "ABS person and diary-day weights, calibrated to the in-scope population; no Simply Maid reweighting.",
      "exclusions": "ABS scope excludes non-private dwellings, very remote areas and discrete Aboriginal and Torres Strait Islander communities. Only the main activity was collected.",
      "threshold": "Use ABS published national aggregates and reliability guidance; no Simply Maid microdata or small-cell estimates.",
      "cutoff": "2024 survey; source checked 7 October 2026",
      "columns": [
        "ABS sex category",
        "Mean housework hours per day (participants)",
        "Approximate minutes from rounded hours"
      ],
      "rows": [
        [
          "Males",
          1.5,
          90
        ],
        [
          "Females",
          1.8,
          108
        ]
      ],
      "finding": "Among ABS 2024 housework participants aged 15+ in Australia, males averaged 1.5 hours and females 1.8 hours on a diary day. People recording no housework that day are outside these time averages.",
      "chart": {
        "labelColumn": 0,
        "valueColumn": 1,
        "unit": "hours",
        "max": 2
      }
    }
  ]
}